WordPress & Shopify Lead Developer
Crafting seamless digital experiences with WordPress & Shopify. I build fast, responsive, and user-friendly websites that drive results.
About Me
A little bit about my journey and passion for development.
I’m a WordPress and Shopify lead developer with 6+ years of experience creating, scaling, and optimizing web platforms. I build custom themes, Liquid experiences, and headless solutions that improve conversions and performance.
Highlights include 50+ WordPress builds, 20+ Shopify storefronts, zero-downtime migrations, and Core Web Vitals improvements of up to 45% through caching, structured data, and asset optimization.
I focus on accessible, SEO-driven architectures, mentor teams, and ship reliably with CI/CD and AWS-backed infrastructure.
Work Experience
My professional journey and key accomplishments.
SoftScripts Solutions Pvt Ltd
Jul '23 — Dec '25
Led 50+ WordPress builds and 20+ Shopify storefronts; drove +28% engagement and $200K recurring revenue. Delivered zero-downtime CMS migrations and improved Core Web Vitals by 45% via optimization and caching. Built 10 custom plugins, 5 Gutenberg blocks, and implemented CI/CD with GitHub Actions. Managed AWS (EC2, S3, CloudFront) for scalable, reliable deployments and ensured WCAG 2.x / ARIA compliance.
SoftScripts Solutions Pvt Ltd
Jul '19 — Jul '23
Developed custom WordPress themes and plugins with PHP/MySQL and WooCommerce customizations. Improved performance, security, and code quality while collaborating with designers and senior engineers on production WordPress solutions.
Internshala
Sep '17 — Feb '18
Coordinated awareness campaigns increasing student participation by 30% and supported internal training programs.
Featured Projects
A selection of my work in web development.
Migrated WooCommerce to Shopify, preserving structured data and link equity; improved checkout flow by 22% and performance by 38% via Liquid optimization.
Built a modular, SEO-focused Shopify store with responsive Figma-to-code translation; reduced bounce rate by 28% and increased engagement by 35%.
Rebuilt an enterprise-grade airport site with improved content scalability and security; reduced latency by 45% and achieved 99.99% uptime with CDN and cache layering.
Implemented a multilingual store with region-based delivery and dynamic currency; boosted mobile conversions by 33% and accessibility by 27 points.
Launched an accessible government portal aligned to WCAG AA; scored 92+ PageSpeed and achieved full screen reader compatibility.
Designed a corporate WordPress platform with schema and automated lead capture; increased qualified leads by 42%.
My Expertise
I specialize in the entire development lifecycle, from user-friendly frontends to robust backends. Here are the primary technologies I work with.
Front-End
HTML5
CSS3
SCSS
JavaScript (ES6+)
ReactJS
Next.js
Tailwind CSSBack-End
PHP
MySQL
GraphQLCMS & Commerce
WordPress
Shopify
HubSpotTools
Git
Webpack
ViteInfrastructure & Hosting
AWS
cPanelWHM
VPS ManagementServer Administration
Web HostingOptimization
Migration
Certifications
Professional certifications and achievements.
Certification demonstrating expertise in front-end web development technologies and best practices.
Recognition for participation in the Google Scholarship India program, showcasing commitment to learning and development.
Let's Connect
Have a project in mind or want to say hello? Drop me a line.
Get In Touch
Have a project in mind or want to say hello? Drop me a line.
Location
India (Remote / Global)
Availability
Open to senior full-time remote opportunities and carefully selected consulting or contract work.