Full Stack Lead Developer (WordPress & Shopify)

I lead end-to-end builds and migrations for WordPress and Shopify—shipping clean, maintainable frontends and measurable speed wins.

About me

6+ years building production web platforms for global clients. I work across custom WordPress themes/plugins, Shopify Liquid (OS 2.0), and headless builds—plus CI/CD and AWS setups that keep releases reliable.

6+ yrs

WP + Shopify delivery

100+

WP builds shipped

20+

Storefronts launched

Performance-first delivery with accessibility and SEO built in.

Work Experience

Highlights from the teams I’ve worked with—what I shipped, improved, and how it moved the needle.

Full Stack Lead Developer – WordPress & Shopify

SoftScripts Solutions Pvt Ltd

Jul '23 — Dec '25

Full-time

Led 100+ WordPress builds and 20+ Shopify storefronts; drove +28% engagement and $200K recurring revenue. Delivered zero-downtime CMS migrations and improved Core Web Vitals by 45% via optimization and caching. Built 10 custom plugins, 5 Gutenberg blocks, and implemented CI/CD with GitHub Actions. Managed AWS (EC2, S3, CloudFront) for scalable, reliable deployments and ensured WCAG 2.x / ARIA compliance.

PHP Developer

SoftScripts Solutions Pvt Ltd

Jul '19 — Jul '23

Full-time

Developed custom WordPress themes and plugins with PHP/MySQL and WooCommerce customizations. Improved performance, security, and code quality while collaborating with designers and senior engineers on production WordPress solutions.

Internshala Student Partner 8.0

Internshala

Sep '17 — Feb '18

Internship

Coordinated awareness campaigns increasing student participation by 30% and supported internal training programs.

Featured Projects

A few builds and migrations I’ve worked on—focused on performance, SEO, and maintainable frontends.

The Gardener’s Workshop
The Gardener’s Workshop

Migrated the store from WooCommerce to Shopify, preserving product data, URLs, and SEO structure while rebuilding the theme in Liquid for a stable, maintainable storefront.

Shopify
Liquid
Migration
LSC Skincare
LSC Skincare

Developed a custom Shopify storefront from design files with a strong focus on responsive layout, SEO-friendly structure, and reusable theme sections.

Shopify
SEO
Figma-to-code
Curacao Airport
Curacao Airport

Rebuilt and maintained a large-scale WordPress website for an international airport, focusing on performance optimization, content scalability, and secure deployment.

WordPress
Performance
CDN
Belastingdienst Curaçao
Belastingdienst Curaçao

Developed an accessible government website aligned with WCAG guidelines, ensuring semantic markup, keyboard navigation, and screen-reader compatibility.

WordPress
Accessibility
WCAG
Performance
Wereldstap
Wereldstap

Implemented a multilingual e-commerce website with region-aware content, currency handling, and accessibility-focused front-end improvements.

WordPress
E-commerce
Internationalization
Accessibility
CaterSales
CaterSales

Contributed to an existing WordPress website by developing selected service pages with improved content structure, SEO markup, and lead capture elements.

WordPress
SEO
Lead Generation
Content
Asere Cigars
Asere Cigars

Developed a responsive brand website with optimized images, clean navigation, and SEO-friendly page structure for product visibility.

WordPress
SEO
Performance
Baoase Luxury Resort Curacao
Baoase Luxury Resort Curacao

Welcome to Baoase Luxury Resort, the luxury home you would never want to leave. We are here to serve you and make sure you have the most memorable vacation.

Hospitality
Luxury Resort
Experience
Curacao United
Curacao United

Official Curaçao United website featuring news, national team updates, match details, and supporter information.

Sports
News
Community
Ash Davenport
Ash Davenport

Provided ongoing maintenance, content updates, and performance checks to keep the site stable and fast.

Maintenance
Performance
Content
Aster Interiors
Aster Interiors

Designed an elegant portfolio site with optimized galleries and structured navigation.

Portfolio
UX
Performance
Baaten Law
Baaten Law

Delivered a professional legal website with accessibility-focused layout and SEO enhancements.

Accessibility
SEO
Web Design
Binti Ocho Events
Binti Ocho Events

Built an events site with rich visuals, clear service messaging, and performance-optimized assets.

Branding
Responsive
Performance
Brides at Waterfields
Brides at Waterfields

Worked on integrating WooCommerce products with an external inventory API to keep stock and pricing in sync.

WooCommerce
API Integration
Inventory
Devlin Photos
Devlin Photos

Worked on offloading images to AWS S3 buckets via the WP Offload Media plugin to improve media delivery.

WordPress
AWS S3
Performance
Elevate Conference
Elevate Conference

Handled maintenance updates and performance monitoring to ensure a reliable event experience.

Maintenance
Performance
Events
Manifest Social
Manifest Social

Built a modern agency site emphasizing services and case studies with fast, accessible pages.

Agency
Accessibility
Performance
Miki Studios
Miki Studios

Managed maintenance tasks and content updates to keep the studio portfolio current.

Maintenance
Content
UX
The Art of SEO
The Art of SEO

Handled maintenance and content updates to keep the SEO services site stable and accurate.

Maintenance
SEO
Content
VidaNova Bank
VidaNova Bank

Created a finance-focused site with structured content hierarchy and strong performance.

Finance
SEO
Performance
MDY France
MDY France

Delivered a polished corporate presence with multilingual-friendly layout and optimized assets.

Corporate
Responsive
SEO
USVI ODR
USVI ODR

Built a government service portal with clear information architecture and accessibility focus.

WordPress
Government
Accessibility
UX
24x7 Consultants
24x7 Consultants

Produced a consulting site with service-led navigation and lead-focused page structure.

Consulting
Lead Gen
Web Design
Sustainable Pitt
Sustainable Pitt

Developed a university sustainability site with structured content and accessible layouts.

Education
Accessibility
Content

My Expertise

The tools I use day-to-day to build, ship, and optimize production WordPress sites and Shopify storefronts.

Front-End

HTML5 logoHTML5
CSS3 logoCSS3
SCSS logoSCSS
JavaScript (ES6+) logoJavaScript (ES6+)
ReactJS logoReactJS
Next.js logoNext.js
Tailwind CSS logoTailwind CSS

Back-End

PHP logoPHP
MySQL logoMySQL
RESTful API
GraphQL logoGraphQL

CMS & Commerce

WordPress logoWordPress
Shopify logoShopify
HubSpot logoHubSpot
Headless Commerce (Shopify / WordPress)

Tools

Git logoGit
GitHub Copilot
Webpack logoWebpack
Vite logoVite

Infrastructure & Hosting

AWS logoAWS
cPanel logocPanel
WHM logoWHM
VPS Management logoVPS Management
Server Administration logoServer Administration
Web Hosting logoWeb Hosting

Optimization

SEO
WCAG
ARIA
Performance Profiling
Cross-Browser QA
Core Web Vitals

Migration

WooCommerce → Shopify
Magento → Shopify
Any CMS → WordPress
API-based Data Migrations

Certifications

A couple of credentials that reflect how I keep sharpening the fundamentals.

Front-End Web Developer
Udacity
Nov '18

Certification demonstrating expertise in front-end web development technologies and best practices.

Google Scholarship India Badge
Google
Feb '18

Recognition for participation in the Google Scholarship India program, showcasing commitment to learning and development.

Let's Connect

Have a project in mind or want to say hello? Drop me a line.

Get In Touch

Have a project in mind or want to say hello? Drop me a line.

Location

India (Remote / Global)

Availability

Open to senior full-time remote opportunities and carefully selected consulting or contract work.

Contact Me
I'll get back to you as soon as possible.

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